What does luxury necessarily mean in the 21st century? What do we expect from modern day jewellery and interior decor pieces? 1st of all, personalization – we want the issues that surround us to mirror our character, our passions and aspirations, our objectives and desires. No More Essentials, a younger ambitious jewellery label from Spain, blends the free of charge spirit of road tradition with a new standpoint on luxurious.
The brand has launched two new collections of ornamental skateboards. 1 consists of 3 multi-coloured marble items adorned with laser-engraved aspects. The other characteristics two picket skateboards manufactured of Canadian maple with a camouflage pattern complemented with 22,000 Swarovski crystals and 18-karat gold.
We took the chance to check with the founder of the brand, Javier Martinez Hernandez, a couple of issues about fashionable luxury, avenue tradition, and the principle of No Far more Essentials.
How did you arrive up with the notion of combining street culture and substantial-conclusion jewellery? And why the title: No Extra Necessities?
Ahead of launching the brand name, I was a jeweler for just about 20 many years. This was my long-standing passion and career. Apart from, considering that my early childhood, I have been in adore with skateboarding and everything relevant to road culture. My regular and recurrent visits to Los Angeles, Miami, and New York only deepened that enthusiasm. So I was contemplating about how I could blend two themes and important elements of my existence, and matters arrived alongside one another in the course of the covid pandemic. When it commenced, we out of the blue discovered ourselves minimize off from quite a few of the matters we were made use of to. Accessibility to “extras” that fill our life and make them enjoyable, like jewellery, artwork, and collectibles, turned a lot more intricate. We have been compelled to make do with the bare requirements. And that was anything that went fully towards my values. No Additional Essentials came about as a form of revolt from constraints. That rebellious spirit, of class, is rooted in the avenue tradition that I enjoy so significantly.
All your items are handmade. Who would make them and what strategies do you use?
I develop styles that neighborhood Spanish artisans then change into jewellery. We use a blend of classic and modern technologies. To start with, a 3D prototype is made. Then arrives the meticulous get the job done of an skilled jeweler who spends dozens of several hours on each individual piece, putting every little thing with each other and sharpening each individual little element so that the last products is flawless.
What is your idea of contemporary jewelry? What kind of luxury do you assume folks want now?
For us, the critical concept is uniqueness. Just about every piece our shoppers buy, from Apple iphone instances, encounter masks and lace tags to entire-sizing ornamental skateboards, is created to their style and is a person-of-a-variety. The thought we translate is that you will by no means come across two things that are the exact. No 1 will at any time be capable to get what you have for all the income in the earth. Not only are all parts handmade, but the purchaser experience, from the 1st stop by to the internet site to the packaging and delivery, is absolutely customized. We give exclusive items in a earth wherever every little thing is copied and mass-created, and we want our consumers to sense unique by creating a really memorable working experience for them.
Photograph courtesy of No More Essentials
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