Has 2020 ruined the art of symbol design far too?

This 12 months will no doubt go down in history as 1 of the worst for lots of, with strategies and goals ruined for men and women across the globe. And it appears that is not the only factor 2020 has experienced a hand in ruining. Numerous rebrands are next the very same craze these days, turning to a flat or minimalist aesthetic for emblem overhauls. But a the latest Twitter thread noticed the layout neighborhood asking if logos are in threat of getting devoid of temperament, lamenting the loss of uniqueness and quirkiness, and sharing illustrations of the perceived issue. 

The conversation was sparked by the recent Petco redesign, which a variety of designers see as intensely monotonous, and a million miles away from good logo structure inspiration. In this occasion, Petco’s smiling cat and puppy have been unceremoniously taken off, and the typeface has been transformed – losing the welcoming curves it the moment experienced.