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Pursuing the launch of her critically-acclaimed EP, Um, Hi before this year, LAYA returns with the sultry visual for “Sock It 2 Me” just in time for summertime. The Staten Island R&B singer/songwriter’s Diy strategy is front and middle as creator and director, bringing her environment into vivid concentrate and entirely reflecting her sonic experimental essence.
In the video, LAYA requires on many varieties and faces as she croons about a “late night creep” with her significant other. Donning a black corset and vintage bob slice, she serenades listeners with simple charisma and formidable presence, lights up the digital camera in the most alluring way doable.
At first launched solely by means of Amazon Authentic tunes and obtainable through Warner Information, “Sock It 2 Me” is LAYA’s reimagined rendition of Missy Elliott’s strike file. A bombastic and insidiously catchy go over of the original track, LAYA continues to carry her modern day point of view to R&B.
Given that her inception, LAYA has showcased her capacity to meld ethereal soundscapes with nostalgia-soaked musicality. She has a knack for crafting hooks that really feel superior, garnering significant-acclaim for her past attempts.
“Sock It 2 Me” was LAYA’s Um, Good day EP has amassed 10 million global streams, 1.7 million YouTube channel views and 3 million sights throughout admirer-generated videos on TikTok for “Crazy Down.” This visible follows the release of her most up-to-date tunes online video for “On Sight.”
LAYA will be hitting the highway this summertime signing up for Teyana Taylor in NYC on the “The Last Rose Motel” tour. She will also guidance Alex Isley on her headlining Marigold Tour, introduced by Femme It Forward.
LAYA’s boundless creativity is born from a drive to force herself. The Staten Island-born artist has worked as a singer, songwriter, producer, artistic director, and visual artist-frequently shifting kinds and acquiring competencies, for the reason that, for her, that is what development looks like. Her vivid but susceptible get on R&B and pop provides up a one of a kind point of view on daily life and appreciate, run by a will need for newness.
The upcoming release of her EP, Um Hello, showcases her approach as a result far, but her 1st single of 2022, “Brag,” with Fivio Overseas, is a retrofuturist victory lap-her slinky ’90s-indebted vocals echo gently as she flexes what she’s achieved so much. Which is a good deal. Developing up all-around musical theater and visual artwork, LAYA’s adore of general performance commenced in her childhood. But around time her musical energies targeted and crystallized, top her to the nostalgic, yet forward-on the lookout audio resonating with enthusiasts these days.
Her 2020 breakout, “Sailor Moon,” showcased that visionary strategy and broadcast her auteur status. In addition to producing the song, LAYA also shot, directed, and edited the visuals, on top of undertaking her have hair, makeup, and wardrobe-all ability sets that continue to be core to her function now. The inclination to regularly make has presented her a leg up, in terms of reaching her earlier, current, and potential ambitions. “Anything that I’ve gotten to this position, I have labored for and manufactured transpire,” LAYA states. “It didn’t exist yesterday, but it exists nowadays.” And evidently, tomorrow.
View the new visual listed here:
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