Responses by Toby Ng Layout.
Track record: LIONOX is an inspection and consultation servicing enterprise for the power sector in the China-Pacific location. Its principal clientele is abroad corporations who glance to its expertise in its sector and its overall flexibility to assume on both of those a regional and international scope. The business by itself has been recognized for a lot of years, but the venture was to give LIONOX a present-day and appropriate brand name picture underneath a new title, expressing the strategy of a global perspective with local experience.
Design and style pondering: Articulating the company’s character and support, our emblem for LIONOX shows an L sort and a round form to represent the act of inspection. Pursuing the crafted tagline “Global Viewpoint, Neighborhood Precision,” a more substantial circle is hidden within just the L variety that, when brought collectively with the lesser circle, mirrors the duality of world wide and area scales.
Problems: Generating the identification eventually one of a kind although employing the most basic types to capture LIONOX’s core mission—and for the standard viewer to be able to grasp the notion behind the business enterprise. For us, treading the line involving distinct and generic is a person of the problem-solving difficulties that go into generating a visible identification. For LIONOX, this also demanded knowing a small business sector that is considerably market and overseas to us, an knowing that added a particular obstacle to the challenge.
Favourite aspects: With the LIONOX identity, the core strategy is housed in the primary symbol, with the L type that hints at a globe and the round shape that represents inspection. The emblem by itself advanced into a multitude of purposes that look visually distinctive. Increasing the identity when at the same time preventing repetition in types is a challenge—but 1 that marks a effective visible identification if executed.
For LIONOX, just about every application extra new levels and interactions to the identification program. In each physical and digital apps, we utilised the circle from the emblem as a standalone graphic element or as a framing product though even now retaining the main thought. For case in point, the modest circle moves together the circumference of the large circle to embody around the globe entry to regional precision by utilizing a international point of view. We translated this to a bodily application by printing the circle on the edge of a spherical envelope flap.
New classes: Unlike our other jobs with museum, home or hospitality shoppers, LIONOX was an outlier because it is not particularly a business enterprise for the masses—apart from staying B2B, the electrical power inspection sector, by nature, is quite specialized niche. To just take on this task, we not only experienced to recognize the business from the inside of out but also what makes LIONOX special from its competition. For us, it was an experience to tackle a new kind of audience and establish the accurate tone, method and strategy for this job.
Particular project calls for: We had been lucky more than enough to have a shut working marriage with the proprietor of LIONOX and that they were our main make contact with on this challenge. Reducing the tiers of men and women in communication assists us streamline the choice-producing system and keep away from conflicting reviews from several customer-aspect individuals. In any task, it is about definitely understanding the consumer and their targets. Being capable to talk straight with the head of LIONOX prevented any misunderstandings, and by have confidence in, it opened up new chances to force boundaries.
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