Hernández states that investigation has also revealed that virtually half of huge art spenders have procured artwork on line.
“It’s also a generational matter,” she claims, incorporating that the digital element of Artezona would make art more available.
Artezona at this time functions 19 artists, 18 of whom are from Tucson. Hernández hopes to open up the software approach for more artists in January.
Presently, all the artists at Artezona make two-dimensional artwork, these types of as photography and paintings. Hernandez hopes to add sculpture operate in the long run.
Beyond the operation of the web page and its e-commerce capabilities, Hernandez is most happy of the artist narratives that Artezona functions.
When clicking on an artist’s identify, viewers will see pics of the artist and their perform, a biography, and their credentials together with schooling, previous reveals and any awards they’ve won.
“I really don’t require to describe the art. The do the job speaks for itself,” she states. “I want to have an understanding of the artist.”
“The art is their expression, for certain, and that will resonate with viewers. But for some people, the artists’ story resonates with them. It gets a far more significant practical experience.”
As for Hernández, she’s not an artist herself but has usually appreciated art.