Swamp Head, other Gainesville breweries get creative

When exploring for the ideal can of beer, you will likely glimpse for your beloved type, but you are also probably to be swayed by the design of the packaging alone.  

From streamlined looks to vibrant labels with bold design components, a great deal of thought goes into the approach for graphic designers. A number of Gainesville breweries utilize both community expertise and others from about the nation to make cans that excite beer drinkers. 

“As a designer, I acquire things all the time just primarily based on how packaging appears to be like,” said Adam Chancey, the Gainesville-based mostly complete-time graphic artist for Swamp Head Brewery. “It’s a person of the causes why we assume about them primarily when they are likely out to retail store shelves.” 

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A can of Tropical Vibes mango guava wheat, designed by Adam Chancey for Gainesville's Swamp Head Brewery. [Molly Eveleth/Swamp Head Brewery]

Chancey said he just cannot continue to keep count of how several labels he’s made for the brewery. In 2020 alone, he claimed, he developed some 200. 

“With us currently being shut down, we had been attempting to put out a ton of restricted releases,” he said. Customers picked up their cases to go from Swamp Head all over the pandemic, but the tap space lately opened at the time yet again.